What is 2Checkout? Platform Overview & Key Features
2Checkout (by Verifone) is an all-in-one payment platform that enables businesses to sell digital goods, software, and online services to customers worldwide. 2Checkout provides the infrastructure to accept payments, manage your product catalog, automate billing, and handle compliance — all from a single platform.
What 2Checkout does
At its core, 2Checkout connects your business to a global payment network. When a customer visits your store and clicks a buy link, 2Checkout handles the entire order flow: presenting a secure hosted checkout page, processing the payment, managing the transaction, and notifying you of the outcome.
Beyond the checkout moment, the platform supports the full lifecycle of a digital business:
Product catalog management - set up a product catalog with electronic or physical products, manage SKUs, and customize pricing and charging scenarios.
Buy-link generation - generate checkout links to embed on your website without complex development work.
Subscription and renewal billing - control the subscriptions that you're selling and provide deeper insight and granularity into their post-sale evolution.
Global payments - accept payments in over 100 display and billing currencies across more than 45 payment methods.
Customer account management — your buyers get their own 2Checkout myAccount portal to view orders, manage subscriptions, and request refunds.
Reporting and operations — manage day-to-day operations including orders, customers, payouts, and analytics.
Account Types
2Checkout offers three account types, each designed for a different business model. The account type you have determines which features are available to you.
Accept mobile and online payments from buyers worldwide, no matter where your business is. 2Sell is suited for merchants who sell digital products, physical goods, or services - using either one-time purchases or recurring billing - and want to be ready for global online sales with minimal setup.
Everything you need to sell and manage subscriptions globally, prevent churn, and more. 2Subscribe includes all the tools needed to manage recurring billing plans, trials, renewals, and subscription lifecycle events.
The package that helps digital goods businesses maximize conversion and retention rates and grow revenue streams worldwide. 2Monetize offers ready-to-use tools and services that help you increase conversions, keep customers engaged for longer, and grow your average order value.
Not sure which account type you have? Log in to your Merchant Control Panel, click the cogwheel icon in the top-right corner, go to Settings → Account Settings → Account Information, and click Edit details. Scroll to the Account documents section and open the PDF — this is your signed contract with 2Checkout and confirms your account type, along with the margins and fees that apply to your account.
See more information in Identifying Your Account Type documentation.
Key Platform Features
Flexible checkout options
2Checkout's ConvertPlus checkout enables multiple integration approaches. You can add products to your catalog and generate static buy-links, or pass product information dynamically to the checkout page using URL parameters — useful if you want to avoid maintaining a full product catalog. You can also integrate third-party shopping cart applications, though this option is available only for accounts that handle their own tax and invoice management (2Sell and 2Subscribe).
Product catalog
The platform supports both electronic and physical products. You can add products individually or import them in bulk using XML files. For physical products, you can configure shipping methods to manage costs and delivery options.
Test environment (Demo mode)
Every new account starts in demo mode. In this state, your account is fully functional — you can set up products, configure renewals and fulfillment, generate test links, and place test orders — but no real transactions are processed. Demo mode is designed so you can validate your entire setup before going live. Your dashboard will display sample data until your first real transaction is processed.
Global selling
2Checkout supports selling to customers in most countries worldwide, with over 45 payment methods and 100 display and billing currencies. Note that merchants located in, or selling products originating from, certain restricted jurisdictions — including Cuba, Iran, North Korea, Syria, and the Crimea, Donetsk, and Luhansk regions — are not permitted to use the platform.
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