A/B testing campaigns for Download Insurance Service

Overview

Set up A/B testing campaigns for Download Insurance Service to identify the best way to offer DIS to your shoppers.

Requirements & limitations

The DIS A/B test will only be available if DIS is active for your account.

Important

When the shopper places the order, the test is considered successful regardless of the order or payment status.

Setup

1

Start a new campaign

• Navigate to the A/B Testing page and open the Overview tab.
• Click the New campaign button in the Download Insurance Service options section. If you already have an unfinished campaign, click Edit.
• Fill in the details of the new campaign, such as the campaign name, maximum number of tests and the date when the campaign should end.

2

Add variations and allocate traffic

• Add the test variations by allocating traffic to each of them and selecting the desired DIS options.
• Click Add variation for each variation you want to include.
• Repeat until you have used the entire available traffic.

3

Save and start the campaign

• Click Save campaign.
• Go back to the Overview tab and click the Start Campaign button when you want the campaign to begin.