A/B testing campaigns for shopping cart templates

Overview

Set up A/B testing campaigns for shopping cart templates to identify the best converting template.

Requirements & limitations

Parameters sent through buy links will overwrite campaigns variables. The A/B testing campaigns will not trigger if the buy link contains a parameter that overwrites an experiment variable.

When generating buy links in the platform via the Generate Links section, you'll notice that selecting a specific order template from the additional options area adds an extra parameter in the URL such as: &ORDERSTYLE=nLW45ZS5kH4=

When links with ORDERSTYLE parameters are used, they override A/B testing campaign variables. While shoppers will be able to complete the purchase without any issues, their order will not be registered as a part of the Shopping Cart Templates A/B test.

What you need to do is to make sure that the links used point directly to https://secure.2checkout.com/order/checkout.php.

For example, if the link you generated for a product looks like this:

https://secure.2checkout.com/order/checkout.php?PRODS=1234567&QTY=1&CART=1&ORDERSTYLE=nLW0npaphH4=, then remove&ORDERSTYLE=nLW0npaphH4= to make sure that customers using the link to order will provide data for the Shopping Cart Templates A/B test. In this case, you would need to use this link:

https://secure.2checkout.com/order/checkout.php?PRODS=1234567&QTY=1&CART=1

Important! When the shopper places the order, the test is considered successful regardless of the order or payment status.

Setup

1. Go to the A/B Testing page and click the Overview tab.

2. Click New campaign in the Shopping cart templates section. If you already have an unfinished campaign, click Edit.

3. Fill in the details of the new campaign, such as the campaign name, maximum number of tests and the date when the campaign should end.

4. Add the test variations by allocating traffic to each of them and selecting the desired cart template from the drop-down menu.

5. Click Add variation.

6. Repeat steps 4 and 5 until you have used the entire available traffic.

7. Click Save campaign.

8. Go back to the Overview tab and click Start Campaign when you want the campaign to begin.