# Promotions

## Overview

Configure multiple types of promotions to encourage shoppers to purchase your products and renew subscriptions.

Fix-amount discounts are applied to the net amount.

## Availability

Contact your account manager to enable **Order Promotions** for your account.

All other promotion types are available for all 2Checkout accounts.

Any advertised promotion (coupon-based or not) will be applied to the unit price after that unit price has been affected by volume discounts.

## Requirements

Add at least one product before defining a promotion.

## Impact

Depending on the promotion configuration, you can set it to trigger for specific or all products or orders.

## Promotion types

* [Product promotions](/marketing/marketing/promotions/regular-promotions.md)
* [Special price promotions](/marketing/marketing/promotions/special-price-promotions.md)
* [Multi-product promotions](/marketing/marketing/promotions/multi-product-promotions.md)
* [Order promotions](/marketing/marketing/promotions/order-promotions.md)
* [Recurring promotions](/marketing/marketing/promotions/recurring-promotions.md)
* [Quantity promotions](/marketing/marketing/promotions/multi-product-promotions.md)
* [Affiliate promotions](/marketing/marketing/promotions/affiliate-promotions.md)
* [Partner promotions](/marketing/marketing/promotions/partner-promotions.md)

## Promotion codes

When defining promotions, you can set your discounts to auto-apply, or they can be applied based on a **coupon code** entered by the customer in the shopping cart.

The promotional codes have the following attributes:

* The maximum length is **255** alphanumeric characters.
* The minimum length is **1** alphanumeric character.
* **Not case sensitive**.
* The character encoding type is **UTF-8**.

## Limitations

You can apply only one type of promotion during the shopping process. Regular, quantity, and order promotions are mutually exclusive.


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