Turn on dynamic discounts for existing promotions

Existing promotions built on the current custom-price model can be switched to Dynamic Promotions in two ways.

Control Panel — one click

The Dynamic discount option is available on the setup screen of every promotion type that can apply to renewal charges. Set it to Yes to switch that promotion to the dynamic model.

1. Regular promotions — Marketing tools → Promotions, below Apply to renewal charges:

Dynamic discount option on a regular promotion

1. Renewal discounts — Renewal settings, below Apply to:

Dynamic discount option on a renewal discount

1. Churn prevention campaigns — Marketing tools → Retention tools, step Provide a discount incentive:

Dynamic discount option on a churn prevention campaign

1. Auto-renewal enrollment campaigns — Marketing tools → Retention tools, Settings → Provide a discount incentive:

Dynamic discount option on an auto-renewal enrollment campaign

This applies going forward only. It does not retroactively change subscriptions that have already renewed or converted from trial under the legacy model.

API — optional `dynamic` parameter

Pass the optional dynamic parameter when adding or updating a promotion. Once set, the promotion recalculates the discount against the current catalogue price on every future renewal instead of using a fixed custom price.

What does not change

Subscriptions that already hold a legacy (custom-price) discount from a promotion keep that custom price for the number of charges the original promotion specified — even after the promotion is switched to dynamic, and even if the subscription's product is now part of a dynamic promotion.