# Partners / Resellers

The 2Checkout Partner Control Panel offers you multiple tools to manage the relationship with your resellers. Processes that you can easily manage from the Partner Control Panel include:

* Distribution channel management;
* Real-time access to order and sales information;
* Boosting partner relationships through automated order processing, real-time product delivery, and consistent commercial policy enforcement;
* 24/7 order requests & product delivery;
* Gaining visibility and control over your sales channels;
* Manage sold subscriptions, end-users, and resellers.

{% hint style="info" %}
All partner orders will generate at least one subscription.
{% endhint %}

We provide two business models that you can adopt:

* **Merchant of record** model - your partners pay through 2Checkout as a reseller;
* **Service Provider** model - your partners pay directly to your bank accounts.


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