# Payment-processing

By understanding local markets' culture, you can very easily meet the payment preferences of visitors to your website, increase shopper comfort, and thus boost your conversion rates.\
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Preferred online payment methods vary dramatically across regions and markets, and each locale is impacted by fragmentation issues and particularities.&#x20;

Learn how to enable local and international [payment methods](/payments/payments/payment-methods/activate-payment-methods.md) ([video](/resources/video-tutorials/how-to-activate-a-payment-method-in-your-merchant-control-panel.md)) to grow your conversion rate in markets around the world. &#x20;

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