# Curb cart abandonment and unfinished payments ### Curb cart abandonment and unfinished payments Last updated: 24-Sep-2021 Rate this article: ### Overview As many **as 70% to 80%** of customers **abandon** online shopping carts. On top of this, issues preventing successful transaction finalization can impact the shoppers sticking with their order until the end of the purchase funnel. This leaves your business facing the harsh reality of converting only **approximately 2 out of every 10 visitors** into paying customers. ### Follow-up emails for monetizable leads Instead of settling for only **$20 out of every potential $100** of revenue, you need to reach out to untapped leads. **Follow-up emails** can help you recover up to **20%** of your lost customers. The 2Checkout system continually harvests monetizable leads, and it’s up to you to use them to: * Increase the conversion rate for the customer acquisition stage * Boost subscriber retention with dunning management for recurring billing Follow the best practices below to curb [cart abandonment](https://verifone.cloud/docs/2checkout/Documentation/13Marketing/Lead-management/Follow-up_emails_for_cart_abandons_and_free_trials/) and collect [unfinished payments](https://verifone.cloud/docs/2checkout/Documentation/13Marketing/Lead-management/Follow-up_emails_for_unfinished_payments/). ### Shopping cart abandons Shopping cart abandonment is a common issue and happens for various reasons: comparison shopping, lack of money, undecided shoppers, pricing research before trial & buy. A surprising number of shoppers return within a few days to continue shopping, and it's up to you to ease their conversion into paying customers. Here is an easy way to adopt the [**abandoned cart follow-up**](https://verifone.cloud/docs/2checkout/Documentation/13Marketing/Lead-management/Follow-up_emails_for_cart_abandons_and_free_trials/) configuration: | **Type** | **When** | **Why?** | | ------------------------- | -------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Basic follow-up** | 1 hour | Speed is of the essence. Short attention span plagues online shoppers, so the sooner the lead management system can generate and send a follow-up message the better. As a rule of thumb, the first follow-up should reach potential customers within one hour to be as efficient as it can. Make it easy for customers to return to the shopping cart without having to go back through the purchase process. | | **Basic follow-up** | 1 day | | | **Promotional follow-up** | 3 days | A little incentivizing goes a long way. Offer discounts to make it very hard for an already interested customer to say no. For ConvertPlus and InLine cart initiated orders, promotions supported are product level promotions (regular and special price promotions) managed directly in the [Promotions area](https://secure.avangate.com/cpanel/promotions.php). | ### Unfinished payments Placed orders for which the [payment process was not finished](https://verifone.cloud/docs/2checkout/Documentation/13Marketing/Lead-management/Follow-up_emails_for_unfinished_payments/) — reasons can vary: expired cards, insufficient funds, authorization declined, etc. | **Type** | **When** | **Why?** | | --------------------------- | ----------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Instant payment methods** | 1 hour / 1 day / 3 days | Configure follow-up messages for unfinished payments and increase order recovery rate to as much as 25% from all transaction failures. | | **Offline payment methods** | 1 day / 3 days / 7 days | | | **Direct Debit** | 3 days / 7 days | | | **Dunning management** | Instantaneous | 2Checkout sends out email notifications to subscribers in danger of churning out because their recurring charge failed with a hard decline, an irrecoverable transaction error. Hard declines recovery with Dunning management, leading to a 15% recovery rate. | ### Customize follow-up emails Target your subscribers granularly for each of the scenarios detailed above. Differentiate the lead management emails sent to customers based on the types of unfinished payment, cart abandonment, or dunning events, building custom strategies to target failed recurring transactions effectively. Contact 2Checkout directly to customize **follow-up emails** to increase their success rate. Rate this article: ### Need help? Do you have a question? If you didn’t find the answer you are looking for in our documentation, you can contact our [Support](https://verifone.cloud/support) teams for more information. If you have a technical issue or question, please contact us. We are happy to help. [Get in touch](https://verifone.cloud/need-help) ### Not yet a Verifone customer? We’ll help you choose the right payment solution for your business, wherever you want to sell, in-person or online. Our team of experts will happily discuss your needs. [Contact sales](https://www.verifone.com/en/global/contact-sales) [Get Started](https://www.verifone.com/en/global/contact-sales) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.2checkout.com/resources/best-practices/curb-cart-abandonment-and-unfinished-payments.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. 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