Top 3 converting purchase flows (funnels)
Top 3 converting purchase flows (funnels)
Last updated: 13-Oct-2021
Overview
2Checkout offers multiple purchase flows to drive shoppers through the shopping cart to the Finish page. Options include:
Checkout with cart functionalities
One page checkout without review
One page checkout with review
Add to Shopping Cart
Checkout page
Product page
Express Payments Checkout
After analyzing a selection of customer shopping cart performance, these are the three recommended purchase flows generating the most sales.
If you are just starting with 2Checkout, choose one of the three below. If you already use the platform, continually A/B test purchase funnel conversion rates by comparing these flows with your current flow.
Performance
The Checkout Page flow is the top performer
The One Page Checkout With Review flow is a runner up
The Express Payments Checkout funnel is third
Checkout page
The purchase flow with the highest measured conversion rate. This flow offers a non-editable purchase experience.
How it works: Your shoppers land on the billing page having the product options already added to their shopping cart.
Best fit: Quick and seamless checkout scenarios, with minimal input from your shoppers.
One page checkout with review
A top converting purchase flow, ideal for a sleek and fast purchase experience.
How it works: The shopping cart summary, billing information and payment details are all on the same page.
Best fit: Gives shoppers the opportunity to fill in all required information on one page.
Express payments checkout
Minimizes billing data entry depending on the selected payment method and facilitates high volumes of payments via PayPal.
How it works: Use the CARD URL parameter to control the flow:
use CARD=1 to enable Express payments checkout with review
use CARD=2 to enable Express payments checkout without review (this is the default behavior)
Best fit: Take advantage of the optimized design to further streamline the available one page checkout flows.
These are the top three best converting purchase flows. 2Checkout provides control over the shopping experience and support for optimizing the cart to boost conversion rates. Conversion rate optimization is not one-size-fits-all — try these flows and run A/B tests to see what works best for your traffic.
We also recommend running A/B testing campaigns to try different purchase flows on different segments of your traffic and optimize your shopping cart accordingly:
https://verifone.cloud/docs/2checkout/Documentation/13Marketing/A-B-testing-guide/
When running an eCommerce business, conversion rate is a key indicator of success. Many businesses focus on optimization before the shopping cart — remember optimization continues through the cart and checkout experience.
Need help?
Do you have a question? If you didn’t find the answer in our documentation, you can contact our Support teams for more information. If you have a technical issue or question, please contact us — we are happy to help.
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