# Affiliate marketing: 5 myths debunked
Last updated: 15-Apr-2021
{% columns %}
{% column %}
The performance marketing industry started in 1994 when 3rd party "affiliates" joined the marketing mix advertising pioneers of eCommerce on a pay-for-performance basis. There's been a lot of changes over the last 20 years and affiliate marketing has created a reputation for itself - for better or worse.
Hear Rick Gardiner, CEO of Affiliate Management as he highlights some of the major changes in affiliate marketing and shares insight on [**5 common misconceptions**](http://www.avangate.com/lp/webinar-affiliate-marketing-5-myths-debunked-2016.html) around working with affiliates including forecasting, cross-channel cannibalization, and more.
{% endcolumn %}
{% column %}
[](http://www.2checkout.com/lp/webinar-affiliate-marketing-5-myths-debunked-2016.html)
{% endcolumn %}
{% endcolumns %}
***
Need help?
Do you have a question? If you didn’t find the answer you are looking for in our documentation, you can contact our [Support](https://verifone.cloud/support) teams for more information. If you have a technical issue or question, please contact us. We are happy to help.
Get in touch
***
Not yet a Verifone customer?
We’ll help you choose the right payment solution for your business, wherever you want to sell, in-person or online. Our team of experts will happily discuss your needs.
Contact sales Get Started
---
# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://docs.2checkout.com/resources/webinars/get-more-revenue-from-affiliates/affiliate-marketing-5-myths-debunked.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.