# A three-stage approach to recapturing lost revenue Last updated: 15-Apr-2021 Did you know that online shoppers left more than $4 trillion worth of merchandise in their shopping carts last year? 2Checkout will show you how to recapture revenue from your website that would otherwise be lost as leakage. This three-stage approach outlines the core components of improving conversion rates: attracting qualified traffic, engaging existing traffic, and providing a more personalized experience after shoppers add items to their cart — and attempt to leave without purchasing. Watch this 20-minute recorded presentation: * [Watch the recorded presentation](http://www.avangate.com/lp/webinar-recapturing-lost-revenue-2015.html) What you'll learn: * Some of the most common reasons for cart abandonment * Unique strategies for appealing to consumers at each stage in the process * Smart ways to use analytics data to improve conversion * Creative customization tricks to win back buyers * How to increase revenue in only 3 weeks [![Join Our Webinar](https://verifone.cloud/sites/default/files/verifone_2checkout/three-stage-approach-recapture-lost-revenue.png)](http://www.2checkout.com/lp/webinar-recapturing-lost-revenue-2015.html) *** Need help? Do you have a question? If you didn’t find the answer you are looking for in our documentation, you can contact our [Support](https://verifone.cloud/support) teams for more information. If you have a technical issue or question, please contact us. We are happy to help. Get in touch *** Not yet a Verifone customer? We’ll help you choose the right payment solution for your business, wherever you want to sell, in-person or online. Our team of experts will happily discuss your needs. Contact sales Get Started --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.2checkout.com/resources/webinars/grow-retention/a-three-stage-approach-to-recapturing-lost-revenue.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.