# Top 5 secrets for better customer retention
Last updated: 15-Apr-2021
Retention plays a pivotal role in every software and online services company's growth. It directly impacts customer lifetime value (CLTV) and is a key barometer of the health of your subscriber base.
Online companies need to understand how low authorization rates, payment failures, chargebacks, and refunds impact retention and ultimately your company's success.
Watch our webinar with Adriana Iordan, Sr. Director of Product Management, and Radu Ionescu, Sr. Product Manager, at 2Checkout sharing insights into:
* Case studies of customers who have successfully boosted their retention rate
* Best practices and strategies to increase retention effectiveness
* Key retention metrics including Authorization and Renewal Rates
* Must-have tools and processes to maximize recurring revenues
[Watch the webinar](http://www.avangate.com/lp/webinar-optimize-customer-retention-for-the-services-economy-2014.html)
[](http://www.2checkout.com/lp/webinar-optimize-customer-retention-for-the-services-economy-2014.html)
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