> For the complete documentation index, see [llms.txt](https://docs.2checkout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.2checkout.com/resources/webinars/increase-conversion/best-practices-to-grow-your-digital-marketing-funnel.md).
# Best practices to grow your digital marketing funnel
### Best practices to grow your digital marketing funnel
Last updated: 15-Apr-2021
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Businesses want to understand their customers' journey prior to a purchase being made. They need to know which marketing channels are most effective in moving the customer through the sales funnel.
The same holds true in the affiliate channel: Are certain affiliates more valuable and influential in the sales process? Are there other more effective strategies to drive traffic?
[**Watch our webinar**](http://www.avangate.com/lp/webinar-digital-alley-2015.html) to hear industry experts such as:
* Brook Schaaf - Affiliate Marketing Expert of [Schaaf-PartnerCentric](http://www.schaafpc.com/)
* Daniel Scaduto - CEO of [iS3](http://www.is3.com/)
* Stephen Polinsky - COO at [Ve Interactive](http://www.veinteractive.com/us)
* Shannon MacLeod - Senior Director of Conversion Rate Optimization at [2Checkout](http://www.avangate.com/)
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[](http://www.2checkout.com/lp/webinar-digital-alley-2015.html)
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