# How to build a landing page that converts
Last updated: 15-Apr-2021
There's a formula for your landing pages that will guide you toward the reaction you are aiming for. You're paying for the traffic. Now get the most from it. Brian Massey, the Founder of Conversion Sciences will show you the critical formula for high-converting landing pages.\
You'll get actionable tips and best practices to create [**results-driven landing pages**](http://www.avangate.com/lp/webinar-science-of-landing-pages-2015.html). Then, Brian will do a real-time audit, review several of your pages and provide suggestions on how to boost your conversion rates.
What you'll learn:
* Why landing pages are so powerful in online marketing.
* Why you should build landing pages backward.
* The primary components that make landing pages work.
* How to keep your landing pages from getting off track.
[](http://www.2checkout.com/lp/webinar-science-of-landing-pages-2015.html)
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