# Online conversion basics

### Online conversion basics

Last updated: 15-Apr-2021

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If you're not growing, you are dying. [**Learn how to grow your online revenue**](http://www.avangate.com/lp/webinar-optimize-or-die-2016.html) through conversion rate optimization and split-testing your website.

You'll learn:

* How split-testing is different than before and after testing
* How to forecast revenue (or averted losses) from a test
* How to build a business case for your optimization program

See real-world case studies with surprising results, showing that even proven best practices need to be validated through testing.
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[![Join Our Webinar](/files/a7cd79a3c7fd897be38c4b7a7c0bb28bcfb31a46)](http://www.2checkout.com/lp/webinar-optimize-or-die-2016.html)
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