Pricing strategies for software, IoT and digital goods
Pricing strategies for software, IoT and digital goods
Last updated: 15-Apr-2021
With every industry going digital, it's clear that value has shifted from hardware to software and services. As new digital goods and services emerge — Internet of Things for example — digital marketers are facing an ever-changing set of monetization challenges aimed at building long-term, recurring revenue relationships.
Join featured guest speakers Amy Konary at IDC Research and Omkar Munipalle, Director, Cloud Strategy and Business Development at Gemalto (formerly SafeNet) in a 2Checkout thought-leading webinar that will explore:
The evolving role of software in a digital business
Understand new pricing & licensing models — subscriptions, consumption-based, outcome-based
Linking customer experience with software monetization
How to overcome constraints that prevent seamless digital commerce
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