Pricing strategies for software, IoT and digital goods

Pricing strategies for software, IoT and digital goods

Last updated: 15-Apr-2021

With every industry going digital, it's clear that value has shifted from hardware to software and services. As new digital goods and services emerge — Internet of Things for example — digital marketers are facing an ever-changing set of monetization challenges aimed at building long-term, recurring revenue relationships.

Join featured guest speakers Amy Konary at IDC Research and Omkar Munipalle, Director, Cloud Strategy and Business Development at Gemalto (formerly SafeNet) in a 2Checkout thought-leading webinar that will explore:

• The evolving role of software in a digital business

• Understand new pricing & licensing models — subscriptions, consumption-based, outcome-based

• Linking customer experience with software monetization

• How to overcome constraints that prevent seamless digital commerce

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