> For the complete documentation index, see [llms.txt](https://docs.2checkout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.2checkout.com/resources/webinars/increase-conversion/pricing-strategies-for-software-iot-and-digital-goods.md).
# Pricing strategies for software, IoT and digital goods
### Pricing strategies for software, IoT and digital goods
Last updated: 15-Apr-2021
With every industry going digital, it's clear that value has shifted from hardware to software and services. As new digital goods and services emerge — Internet of Things for example — digital marketers are facing an ever-changing set of monetization challenges aimed at building long-term, recurring revenue relationships.
Join featured guest speakers Amy Konary at IDC Research and Omkar Munipalle, Director, Cloud Strategy and Business Development at Gemalto (formerly SafeNet) in a 2Checkout thought-leading webinar that will explore:
* The evolving role of software in a digital business
* Understand new pricing & licensing models — subscriptions, consumption-based, outcome-based
* Linking customer experience with software monetization
* How to overcome constraints that prevent seamless digital commerce
[](http://www.2checkout.com/lp/webinar-idc-winning-pricing-strategies-2015.html)
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