# B2B commerce and subscriptions
Last updated: 14-Apr-2021
As enterprise and mid-market software firms develop new SaaS product offerings to complement (or in many cases succeed) their incumbent on‑premise solutions, they need to rewrite their business, engagement, sales, and monetization models.
In this webinar, guest speaker Peter Sheldon (Forrester Research VP and Principal Analyst) probes the challenges of setting up and operating a profitable SaaS software business and the role that B2B eCommerce will play in automating the B2B sales cycle and improving subscription-based revenue.
Commerce expert Raj Badarinath, 2Checkout's VP of Product Marketing and Growth Services, covers the [tools and best practices](http://www.avangate.com/lp/webinar-b2b-commerce-and-subscriptions-2015.html) for companies to improve sales effectiveness and how navigating the Digital Commerce Lifecycle—and the need to Always Be Converting at every step—will increase conversion, reduce revenue leakage, and drive revenue uplift.
Watch this webinar and learn:
* Why business model agility is key to a successful B2B online sales channel
* How self-service tools are removing friction from the buying process
* Why the use of consumption-based monetization models are becoming increasingly popular
* The key capabilities that software firms need when selling B2B online in order to increase customer lifetime value and operational efficiency
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[Watch the webinar](http://www.2checkout.com/lp/webinar-b2b-commerce-and-subscriptions-2015.html)
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[](http://www.2checkout.com/lp/webinar-b2b-commerce-and-subscriptions-2015.html)
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