> For the complete documentation index, see [llms.txt](https://docs.2checkout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.2checkout.com/resources/webinars/subscriptions/start-flipping-the-channel.md).
# Start flipping the channel
### Start flipping the channel
Last updated: 15-Sep-2021
If you are a software company, it's estimated that channel sales are over 50% of your revenue mix. But this number is shrinking... fast, especially in the new world of services and recurring revenues.
With SaaS and other direct-to-customer offerings, traditional channels are being disrupted and new ones are emerging to take their place. Gaining distribution, lowering customer acquisition costs, increasing client retention and better brand control are the hallmarks of the new order.
Learn practical tips and advice from R "Ray" Wang, the chief guru at Constellation Research, and apply them to your 2016 planning. [**Watch this webinar and learn how to**](http://www.2checkout.com/lp/webinar-start-flipping-the-channel-2015.html):
* Acquire and grow the right channels for distribution; track the right KPIs
* Maximize your channel revenue in this new competitive landscape
* Minimize channel conflict and maximize margins
* Increase your SaaS renewals via channels
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