# Customer acquisition for digital goods and services companies ### Customer acquisition for digital goods and services companies Last updated: 09-Sep-2021 Long gone are the days in which the seller had the upper hand in the relationship with the buyer. The shift in power in the digital world calls for new digital acquisition strategies and solutions and strains the importance of "long-term" relationships. Customer acquisition is at the foundation of any digital strategy. Treating it with disregard can result in revenue leaks at every interaction point along the prospect-to-customer journey. If you add to this a poorly integrated combination of home-grown and legacy solutions, the lack of visibility and control will leave you far behind your competitors in today's digital commerce. [**Download this eBook**](http://www.avangate.com/lp/avangate-acquisition-ebook-2015.html) on customer acquisition. You will get in-depth insights on: * The importance of new distribution channels such as resellers and affiliates for revenue growth and survival * Payment solutions that will pave the roads to new global markets * Advanced APIs for developing new touchpoints of customer engagement Find out why customer acquisition is one critical part of the digital commerce lifecycle. ![acquisition-ebook.png](/files/52f955643e4323b08aaaa4dcbb7687db1472e1b9) *** ### Need help? Do you have a question? If you didn’t find the answer you are looking for in our documentation, you can contact our [Support](https://verifone.cloud/support) teams for more information. If you have a technical issue or question, please contact us. We are happy to help. Get in touch *** ### Not yet a Verifone customer? We’ll help you choose the right payment solution for your business, wherever you want to sell, in-person or online. Our team of experts will happily discuss your needs. Contact sales Get Started --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.2checkout.com/resources/whitepapers/customer-acquisition-for-digital-goods-and-services-companies.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.