# Go beyond payments ## Most payment providers don't do enough for your business New technologies have made it easier than ever to simply process payments. But not every payment provider includes all the crucial commerce elements required to meet customer needs. In fact, our research shows many companies spend a significant portion of their revenue (more than 11 percent) chasing after core needs that were not included in their payment solution. ## Successful online commerce demands more To build lasting customer relationships, you need a commerce solution that goes beyond payments and includes everything you need to reach customers with appropriate messages for each stage in the purchase lifecycle. In this whitepaper, 2Checkout outlines the key demands of online commerce that most payment providers do not meet, and reveals the combination of commerce, optimization, and distribution that will capture customers' attention. ## What you'll learn from this resource [Download this whitepaper](http://www.2checkout.com/lp/whitepaper-go-beyond-payments-2014.html) now and find out how a complete commerce solution: * Goes beyond the efforts of typical payment providers * The key elements of commerce that capture customer attention * Offers new options for global distribution * Supports conversion optimization techniques to boost the bottom line ![go-beyond-payments.png](/files/598006ad3eeb869d82c1864a331c8aaf5bea5c1d) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.2checkout.com/resources/whitepapers/go-beyond-payments.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.