# Leads Use the **Lead** object to configure lead management campaigns via SOAP API 6.0 to reduce unfinished payments and cart abandonment. 2Checkout's lead management is a smart and simple way to reduce customer churn and get useful insights into what drives customers to cancel automatic renewals. You can use lead management to: * run a report on unfinished payments; * send abandoned shopping cart follow-up emails; * request invoices. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.2checkout.com/soap-api-reference/soap-api-6.0/api-requests/leads.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.