Leads

Use the Lead object to configure lead management campaigns via SOAP API 6.0 to reduce unfinished payments and cart abandonment.

2Checkout's lead management is a smart and simple way to reduce customer churn and get useful insights into what drives customers to cancel automatic renewals.

You can use lead management to:

• run a report on unfinished payments;

• send abandoned shopping cart follow-up emails;

• request invoices.